Everyday Alchemy: How to Find Magic in the Mundane

You don’t need to be a marketer or a scientist to practice alchemy. According to Rory Sutherland, anyone can find magic in the mundane by changing how they see, tell, and do. The secret is in small rituals, thoughtful design, and new stories.

Start with your morning coffee. Savor it slowly, make it a ritual, and notice how intention transforms the experience. Or tidy your workspace, arranging objects with care. Even a kind word to a stranger can be a spell that changes the day.

Everyday alchemy is about seeing with new eyes. The world is full of hidden possibilities, waiting to be revealed by attention, gratitude, and play. The most magical solutions are often the least logical ones. Try it: tell a new story about something ordinary, and watch it come alive.

References: Sutherland, R. (2019). Alchemy: The Surprising Power of Ideas That Don't Make Sense. 2 3 4