The Bohemian Blueprint: Practical Steps for Creative Entrepreneurs

A Step-by-Step Guide to Building Your Dream Business—Without Compromising Your Values

If you’ve ever dreamed of turning your creative passions into a business, ‘Business for Bohemians’ is the guide you’ve been waiting for. Hodgkinson’s blueprint is simple but profound: start with your ideal life, then build a business to support it. The first step is self-discovery. Reflect on your values, strengths, and what brings you joy. Design your business around these core truths, not someone else’s expectations.

Next, plan with purpose. Hodgkinson advocates for short, story-driven business plans that clarify your mission and inspire others. Focus on the next 12-18 months, set realistic goals, and be ready to adapt.

Finance is demystified. Hodgkinson urges creatives to embrace profit, choose sustainable models like subscriptions, and learn the basics of accounting. Spreadsheets become tools for clarity and empowerment, not sources of stress.

Pricing and selling are acts of integrity. Set prices that reflect the value of your work, and don’t be afraid to charge what you’re worth. Selling is about sharing your story and inviting others to join your journey.

Resilience and rest are essential. Regular ‘fun audits’ ensure your business still brings joy. Celebrate idleness and know when to quit. The result is a business that nourishes your soul as well as your bank account.

‘Business for Bohemians’ is more than a business book—it’s a practical, inspiring guide to building a life and career you love.