
Tom Hodgkinson
A witty, practical guide for creatives who want to make a living—without losing their soul.
Tom Hodgkinson founded The Idler magazine, which champions idleness as a virtue.
Section 1
6 Sections
Imagine a gentle morning, sunlight streaming through a window, as you sit with your favorite notebook and a warm cup of coffee. This, dear friend, is where the journey of business for bohemians begins—not with spreadsheets or sales pitches, but with a quiet question:
Many of us have been taught that business is for the ruthless, the ambitious, the ones who want to build empires. But what if you simply want to enjoy your work, earn enough to get by, and have time for music, laughter, or a long walk in the woods? The book celebrates the 'lifestyle business'—a term sometimes used as an insult in tycoon circles, but here reclaimed as a badge of honor. It’s the tailor who enjoys making a few beautiful suits each year, the café owner who greets regulars by name, the writer who crafts stories at their own pace.
Yet, the path is not always easy. The book shares stories of creative souls who tried to escape the rat race, only to find themselves overwhelmed by new responsibilities. There’s humor in the chaos, lessons in the mistakes, and above all, encouragement to keep going. The key, we learn, is self-knowledge: understanding what truly brings you joy, what kind of work suits your temperament, and how you want your days to unfold.
This first section is a gentle invitation to dream, to reflect, and to write down—perhaps for the first time—what your ideal day looks like. As you ponder these questions, remember: the journey is yours to shape. And as we move forward, we’ll explore the practical side of making these dreams real, starting with the sometimes-daunting world of money.
7 more insights available in app
Unlock all 6 sections, 8 insights, full audio, and interactive mind map in the SnapBooks app.
Transform Your Career with the Wisdom of Bohemian Business
Read articleHow This Book Can Transform Your Creative Career and Mindset
Read article
David Kelley and Tom Kelley

Seth Godin

Chris Griffiths with Melina Costi

David Burkus