From Beatles to Breakthroughs: The Real-World Magic of Intangible Capital

How Invisible Assets Change Lives—And Why They Matter More Than Ever

What do a classic Beatles song and a life-saving medical scanner have in common? More than you think. In one of the most fascinating stories from Capitalism without Capital, royalties from the Fab Four’s music helped fund the research that led to the invention of the CT scanner—an innovation that has saved millions of lives. This is the real-world magic of intangible capital: assets you can’t touch, but whose impact is felt everywhere.

But the magic doesn’t stop there. The way we measure and value intangibles is changing government policy, business strategy, and even global development. Creative ideas, strong brands, and collaborative networks are powering new waves of innovation, from tech startups to social enterprises. By understanding and investing in intangibles, we can unlock breakthroughs that solve real problems and improve lives.

This blog brings together inspiring stories and practical lessons from the front lines of the intangible economy. Whether you’re an artist, a scientist, or a business leader, the message is clear: the most valuable things in life are often invisible—and learning to recognize and nurture them is the key to making a real difference. 3 2