Why Most Leaders Fail at Communication (And How You Can Succeed!)

The Costly Pitfalls That Hold Back Even the Smartest Professionals

It’s a myth that only introverts struggle with communication. In reality, even the smartest, most charismatic leaders fall into traps that undermine their message and credibility. Drawing on JD Schramm’s 'Communicate with Mastery,' this blog uncovers the most common mistakes—and how you can avoid them.

Pitfall #1: Ignoring Your Audience
Too many leaders launch into presentations or emails without considering who’s on the receiving end. Schramm’s AIM model teaches us to start with Audience, then clarify Intent, and only then craft the Message. Leaders who skip this step risk irrelevance and confusion.

Pitfall #2: Lack of Clear Intent
Without a clear purpose, communication becomes noise. The book shares examples of leaders who transformed their impact by simply stating what they wanted their audience to think, feel, or do.

Pitfall #3: Drowning in Jargon
Jargon and complexity alienate listeners. Schramm advocates for clarity and brevity—using active voice and power verbs to cut through the fog. Leaders who write and speak simply are more trusted and understood.

Pitfall #4: Failing to Iterate
Mastery isn’t about getting it right the first time. Leaders who seek feedback and revise their messages see better results. The book highlights viral student talks that began as rough drafts, proving the power of iteration.

Pitfall #5: Not Adapting to Context
One size never fits all. Whether you’re speaking to a boardroom or a virtual team, your approach must change. Schramm’s framework for tailoring communication by goal, setting, and identity helps leaders connect across every context.

By understanding and sidestepping these pitfalls, you’ll become the communicator your team needs. Remember: mastery is a journey, not a destination. With the right tools and mindset, you can succeed where most leaders fail.