
JD Schramm with Kara Levy
A practical, research-based guide to mastering leadership communication for speaking and writing with impact.
The book’s frameworks are taught in Stanford’s highly sought-after MBA electives, which have long waiting lists.
Section 1
6 Sections
Let’s begin our journey into the gentle art of communication mastery, not with a formula, but with a feeling—a sense of quiet confidence that grows from within. Picture yourself in a sunlit room, surrounded by people who see you, hear you, and value your words.
In this opening chapter, we explore five quiet pillars that hold up every great communicator. The first is Individuality. Imagine a world where everyone’s voice sounds the same—how dull it would be! Instead, your quirks, your background, and your way of seeing the world are your greatest assets. The best communicators don’t mimic; they reflect, adapt, and discover their own unique resonance. One student, after years of group assignments, found her true power when she wrote a memo in her own style—suddenly, her feedback was richer, and her confidence soared.
Next comes Relevance. Have you ever struggled to write or speak about something you didn’t care for? The difference is palpable when you speak from the heart—your audience leans in, your words carry weight. In the book, students who wrote about their own start-up ideas or causes found themselves deeply invested in every edit, every suggestion.
But mastery isn’t a destination—it’s a journey of Iteration. The most celebrated talks and essays often begin as rough drafts, sometimes even as ‘shitty first drafts.’ Through practice, feedback, and revision, raw ideas are polished into gems. In one program, students iterated on a single nine-minute talk over months, transforming nervous whispers into standing ovations.
Feedback, the fourth pillar, is a gift we give and receive. Imagine a space where your peers not only critique your work, but you theirs—and both sides grow. The book tells of students who became ‘feedback stars,’ recognized for insightful comments that lifted everyone’s performance.
Finally, Stakes. When your work is destined for a wider audience—be it a YouTube talk or a public blog—your focus sharpens. The stakes are higher, and so is your commitment. One student’s talk on body language went viral, watched by millions, not because it was perfect, but because it was real and relevant.
These five pillars—Individuality, Relevance, Iteration, Feedback, and Stakes—form the gentle foundation of all mastery. As we move forward, remember: you don’t have to be flawless, just fearless in your willingness to learn and share. Next, we’ll step into the mindset that transforms these foundations into action, and discover how to approach every communication with clarity and intention.
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