Follow-Up Like a Pro: The Surprising Secret to Closing Deals and Building Lasting Relationships

Many think the sale ends with a handshake or a signed contract. Cindy McGovern’s Every Job is a Sales Job reveals that the real magic often happens afterward—in the follow-up.

Following up shows that you value the relationship beyond the transaction. Personalized thank-you notes strengthen connections and encourage repeat business. Persistence, when done politely, turns 'maybe' into 'yes' more often than not.

Consider the story of a customer service rep who went above and beyond to help a traveler with a lost suitcase. Her consistent communication and kindness won a customer for life.

Being nice is not just good manners; it’s a powerful sales strategy. People respond to kindness with trust and openness, making them more likely to support and recommend you.

Incorporate follow-up into your sales process as a vital step. It nurtures relationships, builds loyalty, and opens doors to future opportunities.

Embrace these principles, and watch your sales—and your relationships—flourish.