Asking for what you want can feel like standing on a cliff edge—exciting yet terrifying. Cindy McGovern’s Every Job is a Sales Job helps you step off that edge with confidence and grace.
Fear of rejection is common, but avoiding the ask means missing out on opportunities.
Consider the contrast between a pushy salesperson who triggers the 'ick' factor and a respectful asker who builds goodwill. The latter approach fosters positive outcomes and long-term relationships.
Practical tips include using respectful language, timing your ask well, and showing empathy. Learning to accept 'no' gracefully and persist kindly turns rejection into a stepping stone.
By mastering the art of asking, you transform sales from a source of anxiety into a joyful exchange of value.
Next, we’ll look at the power of follow-up to nurture relationships and multiply your success.
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