Exactly What to Say: The 22 Magic Words That Will Make You Irresistible in Any Conversation

Influence is often mistaken for manipulation, but true influence is about guiding others with respect and empathy. Phil M. Jones’s book Exactly What to Say demystifies this art by presenting 22 carefully chosen phrases that can transform how you communicate.

These magic words are not just catchy slogans; they are rooted in psychological principles. For example, 'I'm not sure if it's for you, but...' lowers defenses by signaling no pressure, while 'How open-minded are you?' appeals to positive self-identity, increasing receptiveness.

Each phrase serves a purpose: opening doors, framing options, motivating emotionally, or gently leading to commitment. The book provides practical examples such as using 'What do you know about...?' to invite reflection and soften objections, or 'Just imagine...' to activate mental imagery and strengthen belief.

The power of these words lies in their ability to engage the subconscious mind, which processes decisions quickly and decisively. By speaking directly to this part of the brain, you increase the likelihood of agreement and positive action.

Beyond sales, these phrases are invaluable in leadership, negotiations, parenting, and everyday interactions. They help build rapport, reduce friction, and foster collaboration.

Reviews from Goodreads and Amazon highlight how readers appreciate the book's clear, actionable advice and immediate applicability. Experts call it a must-read for anyone serious about improving communication and influence.

Mastering these 22 magic words is like having a secret toolkit for every conversation, empowering you to connect authentically and achieve your goals.

For those eager to dive deeper, combining these phrases with emotional connection and timing strategies maximizes their impact, as discussed in various expert analyses.

Whether you’re closing a deal or inspiring a team, these words can be your game changer. 1 2 4