
Phil M. Jones
A concise guide to using precise, psychologically powerful phrases to influence, persuade, and succeed in conversations.
Phil M. Jones' 'Exactly What to Say' is based on his extensive experience as a sales trainer and speaker.
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Section 1
8 Sections
Imagine stepping into a conversation fully prepared, your words carefully chosen to open doors rather than close them. One of the most powerful tools you have is the ability to speak in a way that disarms resistance before it even forms.
Consider how the word 'but' functions here. Often seen as a negative, it actually serves to negate what came before it. If someone tells you, 'You’re doing great, but you need to improve,' your mind focuses on the need to improve, disregarding the praise. In conversations, this can be harnessed to direct attention where you want it. When you say, 'I’m not sure if it’s for you, but...', the listener’s mind hears, 'You might want to look at this.' This simple linguistic twist creates an opening that is both gentle and compelling.
Picture a salesperson approaching a potential client with this phrase. Instead of triggering a defensive 'no', the client leans in, intrigued. Or, when inviting a friend to an event, the phrase removes the pressure of obligation, making acceptance more likely. This technique works because it speaks directly to the subconscious, which is always on the lookout for safety and ease.
Understanding this principle is the first step in mastering influence.
Now, let’s turn to how the right questions can open minds and invite agreement, building on this rejection-free foundation.
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Discover the magic behind simple words that open doors, reduce resistance, and inspire action in every conversation you have.
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