The Hidden Power of Networking: Why 85% of Jobs Are Never Posted

Imagine spending hours scrolling through job boards, only to realize that most of the best opportunities are never advertised. According to Ian Siegel’s research in ‘Get Hired Now!’, as much as 85% of jobs are filled through networking and referrals. The hidden job market is where real careers are made—not in the noisy world of online postings, but in the quiet conversations between colleagues, friends, and even friendly strangers.



The secret, Siegel explains, is to focus on building genuine relationships. Surprisingly, it’s not your closest friends who are most likely to help you land your next job. Research shows that ‘weak ties’—people you know only casually, like former classmates or acquaintances—are more likely to introduce you to new opportunities. Why? Because they move in different circles and have access to information your inner circle doesn’t.

Networking doesn’t mean schmoozing at awkward events. Start by connecting with everyone you know on LinkedIn. Reach out to alumni, join industry groups, and don’t hesitate to message people you admire. Offer value before you ask for help—share articles, celebrate others’ achievements, and be genuinely curious about their journeys.

When you do ask for help, be specific. Instead of ‘Do you know of any openings?’, try ‘I’m interested in X role at Y company—do you know anyone there I could talk to?’ Follow up with gratitude, and keep relationships warm even when you’re not looking for work.

Real-world stories abound: a casual coffee chat leads to a referral, a LinkedIn comment turns into an interview, or a former coworker remembers you when a new role opens up. The key is persistence and authenticity. By building a strong, diverse network, you’ll gain access to the hidden job market—and the next opportunity may be just one conversation away. 3 4