The 12 Leadership Services: Are You Investing Where It Counts?

Every leader knows the pressure of endless demands. But few stop to consider: What services am I actually providing to my team? 'Leadership Capital' breaks this down into twelve essential services, grouped into four categories: Directing, Doing, Delivering, and Developing.



Directing includes planning, prioritizing, and coordinating—the backbone of any project. Doing covers deciding, motivating, and clearing obstacles. Delivering involves monitoring, correcting, and repairing, while Developing focuses on training, coaching, and promoting.

But here’s the catch: not all services are created equal. Some, like repairing or clearing, quietly sap your energy, while others, like coaching, can be deeply rewarding. Top leadership experts recommend regularly auditing your services to spot hidden drains and reallocate your capital for maximum impact 1 , 3 .



By mastering all twelve services and aligning them with your team’s needs, you’ll boost engagement, performance, and your own satisfaction. Don’t just lead—lead with intention, investing your capital where it counts most.