From Idea to Income: Master the One-Minute Business Model to Hit Your Goals

Having a great idea is just the beginning. The challenge is turning that idea into a profitable business. The One-Minute Business Model from Million Dollar Weekend offers a straightforward way to do this quickly and effectively.

Assess Market Size
Before investing time or money, use tools like Google Trends to check if interest in your niche is growing or stable. Facebook Ads can estimate the size of your target audience. For example, discovering 2.5 million people interested in beard care signals a strong market.

Calculate Profit and Sales Targets
Next, determine your profit per unit by subtracting costs from price. If you make $12.50 profit per sale, and your goal is $1 million, you need to sell 80,000 units. Breaking this down into manageable daily or monthly targets makes the goal less intimidating.

Pivot to Optimize
Sometimes initial numbers are discouraging. One entrepreneur switched from selling single jerky bags to six-month subscriptions, reducing the required sales from 200 per day to 33 total. Adjusting price, frequency, or customer segment—the revenue dials—can dramatically improve your business model.

This model encourages flexibility and clarity. It helps you focus on markets with real demand and design offers that customers want to buy. With this foundation, you can confidently move forward, knowing your business has a path to profitability.