Culture Is a Moving Target: How to Evolve Without Losing Your Soul

Think your company’s culture is set in stone? Think again. In 'What You Do Is Who You Are,' Ben Horowitz shows that culture is always in motion—shaped by new hires, shifting markets, and the relentless pace of change. The biggest risk isn’t change itself, but letting your culture drift without noticing.

The best leaders don’t cling to the past. They revisit their rituals, update their standards, and find creative ways to blend old strengths with new realities. They listen to feedback, welcome fresh ideas, and aren’t afraid to let go of traditions that no longer serve. The result? A culture that’s both rooted and ready for whatever comes next.

If you want your organization to survive—and thrive—embrace change as a constant companion. Keep your core spirit alive, but let the details evolve. The work of culture is never finished, but with courage and clarity, you can guide your team through any storm.