
John Brooks
Twelve insightful tales revealing the human drama and systemic forces behind key moments in American business and finance.
John Brooks was a staff writer for The New Yorker and known for his engaging narrative style.
Section 1
8 Sections
Imagine a bustling stock exchange floor in the early 1960s, where the pulse of the economy beats in the frantic rhythm of trades and ticker tapes. The stock market, often described as a living organism, breathes in cycles of hope and fear, gains and losses. One of the most vivid demonstrations of this natural ebb and flow occurred in May 1962, when the market experienced a dramatic crash and an equally remarkable recovery within just a few days.
On May 28th, 1962, the Dow-Jones average plummeted nearly 35 points, marking one of the steepest single-day declines since the infamous 1929 crash. The volume of shares traded skyrocketed, overwhelming the technological infrastructure of the time. The ticker tape, responsible for transmitting real-time prices, lagged behind by over two hours at the peak of the chaos, leaving brokers and investors in a fog of outdated information.
As the panic spread, many feared that mutual funds—investment vehicles pooling millions of dollars from small investors—would sell off their holdings en masse, accelerating the market’s decline. Yet, in a surprising twist, these funds acted as anchors of stability. They bought more shares than they sold during the crash, leveraging their cash reserves and conservative management strategies to seize bargains and temper the fall. This behavior contrasted sharply with the public’s widespread selling and underscored the complex interplay of forces within the market.
At the heart of the recovery was a psychological shift, often triggered by seemingly small events. The rebound began when a major stock, widely watched as a bellwether, recovered a key price point, instilling confidence that rippled through the market. This moment, amplified by the slow but steady arrival of accurate price information, turned the tide.
Through this episode, we learn that market fluctuations are not mere random noise but reflections of deeper economic currents and human emotions. The crash and recovery of 1962 remind us that while technology and regulation shape the market’s functioning, the fundamental drivers remain psychological and social.
As we close this chapter on market fluctuations, we prepare to dive into a different but equally compelling story—the rise and fall of a bold corporate venture that teaches us about timing, innovation, and the human side of business decisions.
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