
Seth Godin
A manifesto for embracing creativity, risk, and connection in a post-industrial world.
The book was funded in part through a Kickstarter campaign, making it a collaborative project with early readers.
Section 1
7 Sections
Let me take you on a gentle journey, one that begins with the world you know, but soon reveals the quiet revolution happening beneath the surface. Imagine a world where the rules you were taught—obey, comply, fit in—no longer guarantee safety or success. This is the dawn of the connection economy, a place where
Picture a group of people, each holding a thread of light. These threads weave between them, forming an intricate network—this is the new currency. In this world, your ability to connect, to create, to surprise, and to care is what makes you valuable.
Every day, you have the opportunity to make art—whether you design a new process at work, write a thoughtful message, or solve a problem in a way no one else has before. This is your art. You are the artist.
As we step forward together, remember:
8 more insights available in app
Unlock all 7 sections, 9 insights, full audio, and interactive mind map in the SnapBooks app.
Discover Why the Old Rules of Success No Longer Work—and How to Thrive By Making Your Own Art
Read articleUnlocking the Power of Creativity, Connection, and Leadership in the Modern World
Read article
David Kelley and Tom Kelley

Tom Hodgkinson

Chris Griffiths with Melina Costi

David Burkus