
John Mackey and Raj Sisodia
A compelling philosophy advocating for businesses to operate with higher purpose, stakeholder integration, conscious leadership, and culture to create value for all and transform capitalism.
Conscious Capitalism was co-founded by John Mackey, the CEO of Whole Foods Market, who applied these principles in building a multi-billion dollar business.
Section 1
8 Sections
Imagine a world two centuries ago, where the majority of people lived in extreme poverty, barely surviving on less than a dollar a day. Today, thanks to the marvel of free-enterprise capitalism, this number has plummeted to about 16%.
Entrepreneurs, the heroes of this system, embody creativity and courage. They see possibilities where others see obstacles, and through innovation, they create products and services that enrich lives. Think of the automobile, the telephone, the internet — inventions that have revolutionized how we live and connect. These are not mere economic transactions; they are acts of vision and passion that ripple through society, generating prosperity and opportunity.
Yet, despite these achievements, capitalism has often been painted as selfish or exploitative. This narrative misses the core truth that capitalism, when rightly understood, is an ethical system grounded in voluntary cooperation and mutual benefit.
As we embark on this journey, it is crucial to reclaim the true essence of capitalism — one that honors its heroic spirit and ethical foundation. This awakening invites us to see business not merely as profit machines but as powerful forces for good, capable of creating value that lifts humanity to new heights.
With this foundation laid, let us now delve into the first tenet of this new paradigm — higher purpose — and discover how businesses can transcend profit to find meaning and inspiration that fuels lasting success.
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Discover how businesses can thrive by putting purpose and people before profits.
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