
Robert K. Cooper
A neuroscience-based roadmap to overcoming internal barriers and achieving extraordinary personal and professional success.
The brain consumes about 20% of the body's energy despite being only 2% of body weight.
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Section 1
8 Sections
Imagine waking each day with a mind full of goals and aspirations, yet somehow feeling pulled in conflicting directions. This is the story of your brain, a complex orchestra of different centers vying for your attention.
At the core of this internal dynamic lies a fundamental tension: your conscious desires to grow, change, and achieve are often at odds with your brain’s ancient wiring designed primarily for survival.
This tension underscores the vital difference between motion and direction.
Envisioning a far-reaching future is like opening a window to open space, a vast horizon full of possibility.
Consider the story of a marathon runner who, distracted by a camera car, nearly lost a race he was destined to win. His focus shifted from the true finish line to a misleading cue, illustrating how vital it is to maintain clear direction amidst distractions.
As you embark on this journey of self-discovery and growth, remember that your brain is both your greatest ally and your most persistent obstacle.
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Discover the secrets to rewiring your brain for success and transforming your life with proven neuroscience principles.
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