Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Imagine standing at the base of a mountain, the summit shrouded in mist, representing your business goals and aspirations. Many feel overwhelmed by the sheer size and complexity of the climb ahead. Yet, what if I told you that the path up this mountain is surprisingly simple, built on just three foundational steps? There are only three ways to increase your business: increase the number of clients, increase the average size of the sale per client, and increase the number of times clients return and buy again. This elegant formula is your flight plan, your guiding star.

Consider a business with 1,000 clients, each spending $100 twice a year. If this business improves each factor by just 10%, the income jumps by over 33%. Push that to 25%, and revenue nearly doubles. Such is the power of small, consistent improvements compounding geometrically. Small shifts in client acquisition, transaction size, and purchase frequency unlock exponential growth.

Now, you might think, 'I'm not in sales, so this doesn't apply to me.' But the truth is, everyone is in sales. Whether you're pitching a project to your boss, convincing a colleague to support your idea, or simply presenting yourself for a promotion, you are selling. Recognizing this universal sales role empowers you to influence outcomes and advance your career and life.

Let me share a story: A company paid salespeople 10% profit per sale, but growth stalled. By shifting to pay 100% of first-sale profit on new clients, sales tripled in nine months. This simple realignment of incentives unleashed motivation and growth. Sometimes, rethinking how you maximize what you have leads to breakthrough results.

As you embark on this journey, remember: the mountain isn’t as intimidating when you focus on these three pillars. Maximizing what you already have is the first step to unlocking hidden potential and setting the stage for multiplying success.

Now, having laid this foundation, let's explore how a simple shift in mindset—the Strategy of Preeminence—can transform your relationships and elevate your success to new heights.