
Michael Bungay Stanier
A practical, step-by-step guide to defining, committing to, and making progress on meaningful, challenging goals.
Michael Bungay Stanier is also known for the bestselling book 'The Coaching Habit.'
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Section 1
8 Sections
Imagine standing on the edge of a new adventure, your heart fluttering with anticipation and a hint of fear. This is the moment when ambition stirs, and you begin the journey toward something that truly matters.
Consider the story of an aspiring podcaster who initially aimed to 'create a top-notch podcast.' While this sounded good, it lacked the edge of challenge and specificity. By refining the goal to 'launch a new podcast that is in the top 3 percent of all podcasts within 12 months,' the ambition became clearer and more compelling. This goal scored 19 out of 21 on the Voting Test, a practical tool that invites you to rate your goal’s Thrilling, Important, and Daunting qualities on a scale of 1 to 7 each.
Why does this matter? Because goals that don't excite you lead to burnout; those that lack importance feel selfish; and those without challenge become comfortable but stagnant. The perfect goal balances these tensions, like a three-legged stool where each leg supports the whole. If one leg is weak, the stool wobbles and risks collapse.
Setting such a goal requires courage and honesty. You might feel unworthy or uncertain, but remember, this process meets you where you are. It’s about finding a goal worth your time, energy, and heart.
The path ahead will invite you to test and refine your goal, to add the right amount of 'heat' with precise words that sharpen focus. For example, adding 'professional-grade' or 'within 12 months' transforms vague aspiration into actionable ambition.
As the sun rises on this new beginning, take a deep breath and feel the thrill of possibility. Your Worthy Goal is the beacon guiding you forward. In the next section, we will explore how to commit fully to this goal, overcoming resistance and embracing the journey ahead.
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