
Katherine L. Milkman
A science-based guide to overcoming internal obstacles and creating lasting behavior change through tailored strategies and timing.
The book opens with the story of tennis legend Andre Agassi's transformation using tailored strategies.
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Section 1
6 Sections
Imagine standing at the edge of a new chapter in your life, where the past feels like a distant story and the future gleams with possibility.
Consider the remarkable surge in gym attendance and goal setting that floods the weeks following New Year's or the start of a new semester. People are more than four times as likely to begin new habits during these times compared to ordinary days. This phenomenon is no accident but a powerful testament to the fresh start effect at work.
But fresh starts are not confined to the calendar. Life’s disruptions—whether a new job, a move across town, or even a transit strike—shake up our routines and open doors to new behaviors. These disruptions create a natural break from old habits, making change feel more attainable and less daunting.
Yet, fresh starts are a double-edged sword. While they can ignite motivation, they can also disrupt progress when we are on a roll, causing setbacks that feel like a step backward. Awareness of this paradox is crucial as you navigate your journey of change.
As you reflect on your own life, look for these moments—both big and small—that offer a fresh start. They are invitations to dream bigger, to act with purpose, and to believe in the possibility of transformation.
Now that we've explored the magic of fresh starts, let’s delve deeper into what often stands in our way: impulsivity and the struggle to resist immediate temptations in favor of long-term rewards.
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Discover how the magic of fresh starts can transform your habits and boost your willpower like never before.
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