
John Lowry
A practical, strategic guide to mastering negotiation through ambition, empathy, and preparation.
Less than 10% of professionals have received formal negotiation training.
Section 1
8 Sections
Imagine waking up each day knowing that every interaction you have—whether at work, at home, or out in the world—is an opportunity to negotiate.
Consider the story of two farmers who lost years of friendship over a calf. Their stubbornness escalated a small dispute into a long silence, until a carpenter arrived and built a bridge instead of a fence, restoring their relationship. This metaphor reminds us that negotiation is about connection and problem-solving, not just winning or losing.
Failing to see negotiation moments can have severe consequences. History offers chilling examples where leaders misread negotiation cues, nearly plunging the world into nuclear war. These moments underscore the importance of understanding negotiation as a language of communication, not conflict.
At work, many professionals spend over half their time negotiating, often without realizing it. Whether managing projects, resolving conflicts, or closing deals, negotiation skills are critical. Even in personal life, negotiating with teenagers about curfews or with family about responsibilities is part of daily survival.
Yet, many shy away from embracing this identity. They view negotiation as uncomfortable or combative. But the truth is, negotiation skills can be developed, practiced, and mastered.
So, as you embark on this journey, remember: your new title, even if unofficial, is 'Professional Negotiator.' Keep this in mind as you navigate your day, ready to approach each conversation with strategy and purpose.
Now that you understand the power of embracing your role, let’s explore how strategy—sometimes uncomfortable but necessary—wins the day.
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