
Rohit Bhargava and Ben duPont
A practical guide to developing original thinking by noticing what others miss through the SIFT framework.
The 'Fosbury Flop' high jump technique revolutionized athletics by defying traditional methods.
Section 1
10 Sections
Imagine a quiet moment where your breath is the only sound you hear. In this stillness lies the beginning of a journey toward seeing what others miss.
Consider the story of an extreme athlete who climbs mountains in shorts and runs barefoot in the Arctic. His secret? Mastery over his breath. This mastery allows him to push beyond normal limits, illustrating how something as fundamental as breathing can expand the boundaries of possibility.
Our daily routines, while comforting, often trap us in mental ruts. The brain loves patterns, but this can lead to a kind of detail blindness, where the extraordinary becomes invisible because it’s so familiar. Breaking these routines—whether by reversing the order of your morning tasks or trying a new ritual—signals to your brain that today is different.
In tandem with creating space through breathing and ritual change is the practice of ditching prebuttals. These are premature objections we voice before even hearing others out. They act like mental barricades, shutting down dialogue and closing off new perspectives. By choosing to listen fully and reserve judgment, you invite richer conversations and insights.
Life’s chaos often overwhelms us, but carving out oasis moments—brief pauses to focus on simple details or take a mental break—can reset your attention. Whether it’s focusing on the color blue in a busy room or stepping away for seven minutes, these moments serve as mental sanctuaries.
Finally, embracing controlled danger—like turning off your GPS or trying a new sport—heightens your awareness and resilience. When you step outside your comfort zone, your senses sharpen, and your brain becomes more receptive to novel ideas. It’s not reckless; it’s a deliberate invitation to expand your mental horizons.
These practices together build the foundation for non-obvious thinking. As you breathe deeply, ditch your biases, pause intentionally, and embrace new experiences, you create the fertile ground where fresh insights can grow.
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