
Scott Galloway
A provocative exploration of how COVID-19 accelerated disruption, empowered big tech, and exposed societal weaknesses, with actionable insights for the future.
Scott Galloway is a professor of marketing at NYU Stern, known for his bold predictions and direct style.
Section 1
7 Sections
Imagine waking up one morning and finding that the world has leapt ten years ahead overnight. That’s not science fiction—it’s what many of us experienced in the early months of the pandemic.
In those first weeks, we watched as e-commerce, which had been growing slowly and steadily for two decades, suddenly exploded. The share of retail sales conducted online leapt from 16% to 27%—a jump that would have taken a decade in normal times. The streets emptied, but delivery vans became a common sight, and doorsteps filled with packages. This wasn’t just about shopping; it was about survival, adaptation, and a new way of life. Businesses that had invested in digital tools found themselves years ahead of competitors overnight, while others struggled to catch up.
Work, too, was transformed. For years, the idea of remote work had been met with skepticism. It was a perk, a rarity, something reserved for the lucky few. But as offices closed and cities locked down, millions of workers went home and stayed there. Kitchen tables became conference rooms, and pajamas became the new business casual.
And yet, as the world spun faster, many of us felt strangely stuck. Days blurred together in a haze of Zoom calls, takeout meals, and endless news updates. The future seemed both closer and more uncertain than ever. But if we look closer, we see that this acceleration was not just about technology or business—it was about us. Our relationships, our priorities, even our sense of possibility were being reshaped by the speed of change.
The lesson here is profound:
As we move forward, let’s carry this awareness with us. The acceleration isn’t over; in fact, it’s only just begun. In the next section, we’ll explore how this rapid change set the stage for the rise of powerful new forces—forces that would come to define the post-pandemic world.
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Discover how a global crisis compressed decades of change into a matter of weeks—and what it means for your future.
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