
Tim Higgins
A gripping behind-the-scenes account of Tesla’s rise, Musk’s leadership, and the electric revolution.
Tesla’s original business plan involved selling high-end sports cars to fund more affordable vehicles—a strategy inspired by consumer electronics.
Section 1
8 Sections
Let me take you back to a garage in California, where the air is thick with the scent of coffee, solder, and hope. Here, a small group of engineers and visionaries huddle around a battered workbench, their hands stained with graphite and their minds racing with the possibilities of a world transformed.
In these early days, the team’s ambitions soared higher than their resources. They scavenged parts, borrowed ideas, and tested the limits of what was possible with lithium-ion batteries. Each experiment was a blend of science and daring, sometimes ending in a triumphant spark, other times in a literal puff of smoke. Yet, every setback was a lesson—a stepping stone on a path that had never been walked before.
What set this group apart was their vision. They didn’t just want to build a car; they wanted to spark a revolution. The name they chose—Tesla—wasn’t just a nod to a great inventor, but a declaration of their intent to electrify the world.
The first Tesla Roadster was a marvel of improvisation. Built on a borrowed Lotus chassis, it was a Frankenstein’s monster of parts and ideas, but it had heart. Every component was a testament to ingenuity: battery packs assembled by hand, motors salvaged and rewired, software written late into the night. The risks were real—batteries could overheat, prototypes could fail, and money was always running out. But the team pressed on, fueled by a sense of mission and the camaraderie that only comes from fighting for something bigger than yourself.
And so, in the glow of computer screens and the hush of the midnight workshop, the dream of Tesla began to take shape.
As we leave this garage, let’s carry with us the spirit of those early days—the belief that with enough vision and grit, even the most audacious dreams can take root. Now, let’s follow this spark as it grows into a fire, lighting the way through the challenges ahead.
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