
Annie Duke
A groundbreaking guide that reframes quitting as a critical skill for better decision-making and long-term success.
The book highlights the story of Everest climbers who turned back on time and survived, yet remain largely uncelebrated compared to those who pushed on and faced tragedy.
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Section 1
8 Sections
Imagine standing near the summit of the tallest mountain on Earth, the air thin and cold, the prize so close you can almost touch it. Yet, you decide to turn back.
On Everest, many climbers have perished because they ignored the signs and pressed on beyond safe limits. Meanwhile, a few who turned back early remain alive, yet their stories fade into the background.
Quitting is the decision-making tool that allows us to adapt to new information. When you start climbing a mountain, you do so with hope and determination — grit. But as conditions change, as you learn more about the path ahead, quitting lets you preserve yourself for future opportunities. Without the option to quit, every choice would feel final and paralyzing.
Consider poker, where players fold bad hands to conserve chips for better bets. This is quitting in action — a strategic retreat that preserves resources. Or think of businesses that fail because they cling to outdated models, refusing to quit when the landscape shifts. The lesson is clear: quitting is not surrender, but a powerful act of intelligence.
Yet, our language and stories favor grit overwhelmingly. Words like brave, fearless, and tenacious praise perseverance, while quitting is labeled cowardice or failure. This bias distorts our judgment, making quitting feel like defeat even when it is the best decision.
As we begin this journey into the art and science of quitting, keep in mind that quitting is not about giving up; it is about knowing when to hold on and when to fold. The next section will explore why quitting on time often feels like quitting too early, and how to overcome that feeling to make wiser decisions.
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Unlocking the surprising strength behind quitting and how it can transform your life and decisions.
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