
Lisa Cron
A neuroscience-based guide that teaches writers how to craft compelling stories by meeting the brain’s natural storytelling expectations.
Lisa Cron uses neuroscience research to explain why stories captivate us on a biological level.
Section 1
10 Sections
Imagine the world as a vast, overwhelming flood of sensory information—over 11 million bits per second. Yet, your conscious mind can only grasp a handful of these, about 40 at a time. This remarkable filtering is no accident; it is a finely tuned survival mechanism.
Consider how stories allow us to mentally simulate situations without experiencing them firsthand. When a story describes a lion stalking its prey, our brain activates regions associated with movement and fear, as if we were truly there.
Yet, the power of story goes beyond mere survival. It engages our emotions, sparks curiosity, and creates a dopamine-fueled anticipation that keeps us coming back for more. This is why we prefer a gripping novel over a dry history book. The pleasure derived from story is nature’s way of seducing our attention, ensuring we absorb vital information.
From the very first sentence, a story must give us a reason to care, to wonder, and to anticipate what happens next. Without this, our brain quickly disengages, seeking more compelling stimuli. This means that every word, every event, must be there on a need-to-know basis, contributing to the protagonist’s journey and the story’s larger meaning.
As we begin this journey through the art and science of storytelling, keep in mind that your brain is not a passive recipient but an active participant, constantly searching for meaning and connection through narrative.
Now, let’s move forward to explore how to craft stories that meet these hardwired expectations and hook readers from the very first page.
Why is storytelling considered essential to human survival?
19 more quizzes available in app
Our brains evolved to respond to stories because they allowed early humans to learn from others’ experiences, enhancing survival.
9 more insights available in app
Unlock all 10 sections, 10 insights, full audio, and interactive mind map in the SnapBooks app.
Discover the hidden biological wiring that makes storytelling our most powerful tool for connection and survival.
Read articleLearn how defining your protagonist’s goal and theme creates the magnetic focus that holds your story together.