
Robb Wolf
A practical, science-driven roadmap to personalized nutrition, habit change, and holistic health.
Robb Wolf was a research biochemist before becoming a nutrition expert and gym owner.
Section 1
8 Sections
Imagine, for a moment, that you are standing at the threshold between two worlds. One is wild and untamed, where every meal is a victory, and hunger is a constant companion. The other is our modern reality, where food is everywhere, temptations abound, and yet, so many of us struggle with our health. This is the story of why we are truly 'wired to eat.'
But the world has changed. Instead of hunting and gathering, we are surrounded by supermarkets, fast food, and snacks at every turn. Food scientists now engineer products to be hyperpalatable—combining sugar, fat, and salt in ways that light up our brains like fireworks. It's no wonder that self-control feels impossible.
So, when you find yourself craving that extra slice of pizza or a handful of chips, remember: it's not a lack of willpower. It's biology meeting modernity, and the odds are stacked against you. Most diets fail not because people are weak, but because they don't address the root cause: an evolutionary mismatch.
Let this knowledge be a balm for your soul. Let go of shame and blame. Instead, open your mind to understanding, self-compassion, and a new way forward. As we journey through this story, we'll learn how to work with our wiring, not against it. Next, we'll explore the fascinating science of appetite—how our bodies and brains decide when we've had enough, and how that system can be both our greatest ally and our biggest challenge.
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