
Helen Tupper & Sarah Ellis
A practical guide to self-coaching for overcoming career challenges and achieving personal growth.
The COACH framework (Clarity, Options, Actions, Confidence, Help) was developed specifically for this book and is used in workshops by top global brands.
Section 1
6 Sections
Let us begin our journey with a gentle inhale, a pause, and the realization that the most powerful guide you’ll ever meet is already within you.
At the heart of self-coaching lies the dance between growth and fixed mindsets. Perhaps you’ve heard the voice: 'I can’t do this.' But what if you added a single word—'yet'? Suddenly, impossibility becomes potential. This is the magic of a growth mindset. It’s not about relentless positivity; it’s about believing that you can learn, adapt, and improve, even if you haven’t mastered something today. The book shares stories of people who reframed their doubts and, by doing so, unlocked new paths in their careers—like the manager who shifted from 'I’m not a leader' to 'I’m not a leader yet,' and soon found herself guiding a thriving team.
But awareness is more than mindset. It’s about seeing yourself clearly and inviting others to share what they see. Only 10-15% of people are truly self-aware, the book reminds us, and this rarity is a call to action. Self-awareness is both internal (knowing your strengths, values, and feelings) and external (understanding how others perceive you). Building this awareness means pressing pause for reflection, and also seeking out your 'feedback friends'—those trusted souls who tell you what you need to hear, not just what you want to hear. One executive, for example, learned more from a single blunt message from a feedback friend than from months of polite praise.
Along this journey, you will meet your inner critic. That voice—sometimes loud, sometimes subtle—that whispers you aren’t enough. It’s universal, but not invincible. The authors teach us to turn down its volume by treating ourselves as our best friends would: with compassion, encouragement, and realistic expectations.
As you reflect on these foundations—mindset, awareness, and the gentle art of quieting your inner critic—remember that self-coaching is a practice, not a destination. Each day offers a new opportunity to listen, to question, and to grow. In the next section, we’ll explore how these fundamentals become your toolkit for overcoming the inevitable challenges that arise on your career path. Let’s step forward together, with curiosity and courage, as we discover the power of resilience.
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