
Max McKeown
A practical and inspiring guide to thriving amid uncertainty by mastering the art of adaptation.
Max McKeown draws examples from fields as diverse as military strategy, psychology, and sports to illustrate adaptability.
Section 1
9 Sections
Let’s begin our gentle journey into the heart of adaptability, where the first and most subtle act is simply to notice. Imagine waking up each morning believing the world outside your window will never change—the trees will always be lush, the sun will always rise at the same angle, and your routine will never waver. It’s comforting, isn’t it?
In organizations, this illusion of stability is even more pronounced. Think of the mighty institutions that once dominated their fields—giant banks, postal services, or global retailers—who believed their reign was unshakeable. Yet, time and again, these giants have fallen, not because they lacked resources or talent, but because they failed to recognize the gentle warning signs of change. They clung to the belief that what worked yesterday would work tomorrow, even as the world moved on.
It takes effort to keep things the same. Like a gardener constantly pruning to keep a hedge in perfect shape, organizations and individuals expend energy maintaining the status quo.
Curiosity is more than a trait; it’s a practice. It’s the leader who asks their team, "What are we missing?" It’s the company that scans the horizon for new trends, not just to survive, but to thrive. In one story, a global tech company avoided disaster because its CEO encouraged employees to question everything—even the rules they’d always followed. In another, a village facing unwanted change found a creative solution by looking to history and thinking differently about their future.
Recognizing the need to adapt is not about panic or urgency. It’s about gentle awareness—a willingness to see beyond today’s comfort and into tomorrow’s possibility.
As we move forward, keep this in mind: adaptation begins not with action, but with awareness. The next step is to understand what kind of change is needed—a journey into the heart of learning, experimentation, and collective wisdom. Let’s take a breath and step together into the art of understanding necessary adaptation.
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