
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
An insightful examination of noise in human judgment, its impact on decision-making, and practical strategies to reduce it for fairer and more accurate outcomes.
The concept of noise in judgment was largely overlooked until this book brought it to widespread attention.
Section 1
9 Sections
Imagine a world where decisions about your fate, your health, or your livelihood depend not only on facts but also on an invisible cloud of randomness. This is the world shaped by noise—the silent, unpredictable variability in human judgment. Unlike bias, which pushes all decisions consistently in one direction, noise scatters judgments widely around the target, like a shooter whose bullets fall erratically around the bull’s-eye.
Real-world examples abound: in courts, two defendants with similar crimes may receive wildly different sentences depending on which judge they get. In medicine, doctors often disagree on diagnoses even when presented with the same patient data. In insurance, underwriters quote premiums that differ by over 50% for identical cases. And in asylum hearings, applicants’ chances of success can vary from 5% to 88% based on the assigned judge.
Why does this happen? Because human judgment is inherently noisy. People differ in their experiences, moods, interpretations, and momentary states. Even the same person may judge differently on different occasions due to subtle factors like fatigue, weather, or recent events. This noise accumulates, creating a lottery-like system where outcomes depend partly on chance.
Recognizing noise is the first step toward improving decisions. Unlike bias, which has been widely studied and acknowledged, noise remains a hidden flaw. Yet it is just as damaging, causing unfairness and economic loss. Organizations often operate under the illusion of agreement, unaware of the magnitude of noise within their ranks.
Understanding noise sets the stage for exploring how to measure it, analyze its sources, and ultimately reduce it through deliberate practices and tools. As we move forward, we will delve deeper into the science of noise, its psychological roots, and practical methods to bring clarity and fairness back to human judgment.
Let us now turn to how noise can be measured and decomposed, revealing the anatomy of this invisible foe.
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Unlock the secret flaws in human judgment that cause chaos in your decisions and learn practical ways to restore clarity and fairness.
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