
Patricia Pulliam Phillips and Jack J. Phillips
A practical guide to measuring, demonstrating, and leveraging the success and ROI of any project or initiative through a structured six-step process.
The ROI Methodology described has been used in over 6,000 organizations across 70 countries.
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Section 1
7 Sections
Imagine embarking on a journey where the destination is success, but the path is unclear. Many professionals find themselves lost in the fog of activity, busy but unsure if their efforts truly matter.
Consider a hospital chaplain who embedded themselves in an intensive care unit to reduce patient length of stay. Traditionally, spiritual care might be seen as intangible, but by connecting chaplaincy work to hospital costs and patient outcomes, the chaplain demonstrated a return of $6.45 for every dollar invested. This story exemplifies the power of defining and showing value beyond mere activity.
At the core of this approach lies the Five Levels of Success: reaction, learning, application, impact, and ROI. Each level builds upon the last, creating a chain of value that transforms simple actions into measurable, meaningful outcomes. Reaction captures whether people see the project as relevant and worthwhile. Learning ensures they have the knowledge needed to succeed. Application measures whether they use that knowledge effectively. Impact reflects the tangible changes in organizational or societal outcomes. Finally, ROI quantifies the financial return relative to investment.
Many falter by focusing solely on activities or immediate reactions, missing the deeper levels where true value resides. The journey from activity to impact requires deliberate planning and measurement.
This section sets the stage for a transformative process that will guide you to design, deliver, and demonstrate success in any endeavor. The next step is to select the right solution that aligns with your defined impact, ensuring your efforts are not just well-intentioned but effective.
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Discover the secret framework that turns your efforts into measurable success and transforms how your organization values your work.
Read articleStep-by-step walkthrough of the ROI Methodology with real-world stories that show how to measure and maximize your impact.
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