
Don Norman
A classic guide to making everyday objects usable, intuitive, and delightful through human-centered design.
The term 'Norman Door'—used to describe doors that are confusing to open—originated from this book.
Section 1
8 Sections
Let’s begin with a gentle breath, and take a moment to look around your own living space. Have you ever stood in front of a door, unsure whether to push or pull? Have you found yourself wrestling with a microwave, deciphering cryptic buttons, or perhaps staring at a washing machine with a dizzying array of dials?
Imagine a row of glass doors, each with identical handles and no clear sign of which side to push. You approach, hesitate, and try one side—nothing happens. You try the other, and still, nothing. You’re not alone. This is the infamous 'Norman Door,' a symbol of how beauty can sometimes trump usability. The world is filled with such objects: digital watches that require an engineering degree to set the time, microwaves that seem to have more functions than a spaceship, and washing machines whose dials might as well be written in code.
Why do we put up with these frustrations? Why do we blame ourselves for not knowing how to use what should be simple tools? The answer is both comforting and liberating:
This confusion isn’t limited to the average person. Even engineers and CEOs find themselves stumped by everyday appliances. One story tells of a technology company founder who couldn’t figure out how to heat coffee in his own office microwave. If the people who build the future can’t use these devices, what hope do the rest of us have?
But there’s hope. The first step to healing is understanding. Once you realize that your struggles are shared by millions, a gentle wave of self-compassion can wash over you. It’s not about being smarter or more attentive; it’s about demanding better design. When you next encounter an object that confounds you, pause and remind yourself: the fault is not in you, but in the object.
As we journey further, we’ll uncover the psychological principles that make some designs intuitive and others infuriating. We’ll learn to spot the clues, to see the invisible threads that connect intention to action.
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