
Richie Norton
A motivational blueprint for embracing bold ideas, overcoming fear, and turning 'stupid' projects into meaningful success.
The term 'stupid' in the book is redefined as a positive, representing bold, unconventional ideas.
Section 1
9 Sections
Imagine a world where the greatest successes were born from ideas so radical they were initially dismissed as foolish or impossible. From the telephone, which was once deemed worthless by the very company that could have pioneered it, to the Model T, whose inventor was mocked for his ‘crazy’ vision, history is a testament to the power of what might seem stupid.
Consider the cultural phenomenon of used blue jeans being sold for hundreds of dollars overseas, a concept that seemed nonsensical at first but blossomed into a thriving global business. Or think about the founders of major companies who were told their ideas were ‘stupid’ yet persevered because they knew what they knew.
But why do we hesitate? Often, it’s because we wait for the ‘right time,’ the perfect moment when circumstances align. Gavin’s Law teaches us otherwise —
So, the first step on this journey is to embrace your ‘stupid’ ideas, to recognize that the greatest innovations come from those bold enough to act despite doubt.
Now, as we move forward, let’s delve into the internal forces that hold us back — the psychological barriers of fear, pride, and procrastination — and learn how to break free from them.
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