
Carl Cederström and André Spicer
A critical exploration of how wellness has become a pervasive moral ideology that shapes individual behavior, social norms, and political governance in neoliberal society.
The term 'biomorality' used in the book was elegantly coined by philosopher Alenka Zupančič.
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Section 1
10 Sections
Imagine a world where living well is no longer just a personal choice but a societal demand, a contract we all silently sign every day. This is the world of wellness today — not merely a pursuit of health but a moral imperative woven deeply into the fabric of our lives. At universities across the United States, thousands of students are asked to sign 'wellness contracts,' pledging to maintain a substance-free lifestyle, participate in community events, and uphold the philosophy of wellness. These contracts symbolize a profound shift: wellness is no longer optional but a binding social covenant.
Consider the paradox of this wellness command: it encourages us to enjoy life, to seek pleasure, yet imposes an impossible standard that many find anxiety-inducing. The more we obey the injunction to be well, the more we feel guilty when we fall short. This creates a cycle of self-surveillance and self-blame, where the body becomes a site of moral judgment.
This first insight sets the stage for understanding how wellness shapes contemporary life. From here, we will journey into the heart of the health culture itself — the workouts, diets, and corporate wellness programs that define our daily routines, and how they both empower and constrain us.
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