
Adrian Gostick and Chester Elton
A practical leadership guide to harnessing gratitude for extraordinary business results and a more joyful life.
WD-40 Company saw a 300% market cap growth after embracing gratitude-led leadership.
Section 1
8 Sections
Imagine walking into a workplace where almost everyone feels unseen, unheard, and unappreciated. This invisible chasm between the knowledge that gratitude fuels success and the failure to practice it is what we call the
Consider a company that, during a global financial crisis, chose a different path. Instead of spreading fear and uncertainty, its leader committed to daily transparent conversations and promised no layoffs. But more importantly, he taught managers to lead with gratitude, recognizing even the smallest contributions. The results? A near 300% rise in market capitalization over a decade, an unprecedented 99% employee love-to-work-here rating, and record financial success. This story illustrates that
Yet, why do so many leaders fail to harness this power? Partly because expressing gratitude is often misunderstood or undervalued. Many feel awkward or disingenuous, while others are trapped in old myths that praise is for the weak or that fear drives performance better. But the research is clear:
Another telling example comes from sports history, where a legendary coach’s failure to publicly acknowledge his star players led to the eventual collapse of a championship dynasty. It’s a stark reminder that
Gratitude creates belonging, a fundamental human need. When people know their efforts matter, they are inspired to give their best. This is true not only in large corporations but in every team and organization. The challenge is to bridge the gap—moving from knowing to doing, from intention to action.
As we journey through this audiobook, you will discover how to overcome common myths, adopt powerful gratitude practices, and transform your leadership style. The path begins with understanding the gap and why it exists. From here, we will explore practical ways to see and express gratitude authentically, setting the stage for a more engaged, motivated, and joyful workplace. Let’s move forward and unravel the myths that hold us back.
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Discover the surprising gap between knowing and practicing gratitude, and how bridging it transforms organizations.
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Adrian Gostick & Chester Elton