
Ethan F. Becker and Jon Wortmann
A practical guide to mastering leadership communication techniques, moments, and culture for effective influence and management in modern workplaces.
The book draws heavily on Aristotle's ancient principles of rhetoric, showing their timeless relevance.
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Section 1
9 Sections
Imagine walking into a room where two people are having a conversation that feels like a dance — but one dancer is stepping on the other's toes. This is the challenge of communication when your natural rhythm doesn't match your listener's.
Consider the story of a colleague recounting a weekend shopping trip. An inductive thinker might start by describing the family dinner, the mother-in-law’s comment, the journey through the mall, and only at the end reveal the question about rain. For a deductive thinker, this narrative feels like a maze with no exit in sight — they want the question first, then the reasons behind it.
This skill is not rigid. People may switch styles depending on context. A leader who can fluidly move between inductive and deductive communication is like a skilled musician, tuning their instrument to the audience’s ear.
One vivid example is a CFO preparing a presentation for a board of mostly deductive thinkers. The CFO initially delivers a long, detailed history before stating the request, losing the audience’s attention. When reframed to start with the funding need and then supporting details, the message lands effectively.
Developing this awareness requires practice. Listen closely in meetings, note who prefers details first and who wants the point upfront.
As you master this technique, you’ll find conversations flow more naturally, misunderstandings decrease, and relationships strengthen. This is the foundation of all effective communication — understanding and adapting to your listener’s mental patterns.
With this rhythm understood, we can now explore how your own credibility, or ethos, shapes the power of your words and leadership presence.
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