
Max H. Bazerman and Margaret A. Neale
A research-based guide to mastering negotiation by overcoming biases, understanding interests, and employing rational strategies for better outcomes.
The $20 auction game often results in bidders paying far more than $20, illustrating escalation of commitment.
Section 1
10 Sections
Imagine stepping into a negotiation room, confident and ready, yet unknowingly caught in invisible traps that cloud your judgment. One of the most insidious is the
Another common pitfall is the
Recognizing these traps is the first step to breaking free. Instead of clinging to past commitments, evaluate your decisions based on future benefits and costs. Instead of assuming competition, explore interests to find integrative solutions. As we move forward, we'll delve deeper into how our minds anchor on initial offers, how framing shapes risk perceptions, and how availability biases distort our judgments, all shaping the negotiation dance. Understanding these will prepare you to negotiate with clarity and confidence.
Now, let's explore how the first offer you hear can shape the entire negotiation journey.
8 more insights available in app
Unlock all 10 sections, 9 insights, full audio, and interactive mind map in the SnapBooks app.
Discover the invisible psychological traps that sabotage your negotiation success and how to overcome them.
Read articleLearn how your first offer and the way you frame information can make or break your negotiation success.
Read article
Patricia Pulliam Phillips and Jack J. Phillips

Scott Tannenbaum and Eduardo Salas

J.J. Sutherland

Eric Schmidt, Jonathan Rosenberg, and Alan Eagle