
Melissa Perri & Denise Tilles
A practical guide to building and scaling Product Operations to empower product teams and drive strategic, data-informed product development at scale.
Product Operations is a relatively new discipline, gaining significant recognition only in the past decade.
Section 1
6 Sections
Imagine stepping into a bustling company where product managers are drowning in a sea of data requests, meetings, and stakeholder demands. One product leader recalls spending five weeks manually pulling together data for a single board meeting, only to find the information obsolete by the time she finished.
At the heart of this struggle lies the challenge of scale—more products, more teams, more stakeholders, and more data sources. Initially, small teams thrive on informal communication and shared knowledge. But as organizations grow, silos emerge. Different teams use varied tools, roadmaps lack consistency, and data lives in disconnected systems. Product managers find themselves spending precious hours learning SQL or MongoDB just to extract the insights they need.
This is where Product Operations steps in—a discipline born out of necessity to help product management functions scale well. Think of it as the product manager for the product managers, a function dedicated to surrounding teams with the essential inputs to set strategy, prioritize work, and streamline ways of working. It’s not about adding bureaucracy; it’s about enabling agility and focus.
Consider the analogy of a ship navigating turbulent waters. Without a navigator and systems in place, the crew is left guessing the course, leading to chaos and inefficiency. Product Operations provides that navigation and framework, ensuring the team can sail smoothly toward strategic goals.
Moreover, Product Operations bridges gaps between business data, customer insights, and operational processes. It creates transparency and alignment across departments, turning fragmented efforts into a cohesive journey.
As we transition into the next section, we will explore the foundational pillars that support Product Operations, starting with the critical role of business data and insights in driving strategic decisions.
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Unlocking the power of Product Operations to drive growth, reduce burnout, and boost strategic outcomes in modern product organizations.
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