
Jacob Morgan
A strategic guide to creating workplaces that attract and retain talent by designing exceptional employee experiences through culture, technology, and physical environment.
Only 6% of organizations studied are classified as Experiential Organizations that excel in all three employee experience environments.
Section 1
9 Sections
Imagine a world where work was simply about showing up, using the bare minimum tools—a desk, a pen, a phone—and doing your job without question. This was the utility era, a time when employees were treated as mere placeholders for machines that did not yet exist.
As the industrial age advanced, the productivity era emerged. Here, every second counted. Managers used stopwatches to time tasks, seeking to shave seconds off processes much like a coach trains an athlete to improve lap times.
Then came the engagement era, a welcome shift that acknowledged employees' desires for happiness and connection. Companies invested in perks, recognition programs, and surveys to boost morale. But these efforts often acted like adrenaline shots—temporary bursts of energy that faded quickly.
Today, we stand at the dawn of the employee experience era. This is not about superficial perks or fleeting happiness but about a comprehensive, long-term redesign of organizations. It embraces culture, technology, and physical space, aiming to create workplaces where people truly want to show up.
Consider the analogy of buying a junkyard car and painting it anew. While the car looks better, it still drives the same. To improve performance, you must replace the engine. Similarly, superficial engagement efforts improve appearances but do not enhance organizational performance. The employee experience is about replacing that engine.
This evolution challenges us to rethink work not as a place we need to be but as a place we want to be. It calls for organizations to know their people deeply, to design experiences with them, not just for them.
As we move forward, we will explore how this experience is shaped through three critical environments: physical, technological, and cultural. These are the pillars upon which the future of work is built. Let's begin by stepping into the spaces where we spend much of our lives—the physical environment.
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