
Ashley Whillans
A science-backed guide to reclaiming your time, escaping time poverty, and living a happier, more meaningful life.
Ashley Whillans' research has influenced major companies, including Google and Uber, in designing time-saving workplace benefits.
Section 1
7 Sections
Let me take you on a gentle journey, one that begins in the most familiar of places: your own daily life. Imagine waking up to the alarm, already feeling behind. The day stretches ahead, packed with obligations, meetings, errands, and the relentless buzz of notifications. You rush from one thing to the next, always feeling like there’s simply not enough time.
But here’s the twist: you’re not alone, and you’re not imagining things. Time poverty is a hidden epidemic, woven deep into the fabric of modern life. It doesn’t matter if you’re a CEO, a single parent, a student, or a retiree. Across the globe, people from all walks of life report the same chronic sense of being rushed, overwhelmed, and unable to catch up. In countries as different as the United States, Germany, and Japan, surveys show that up to 80% of adults feel they never have enough time.
Yet, paradoxically, we actually have more leisure time than our grandparents did. Data reveals that, compared to the 1950s, both men and women in many countries now enjoy several extra hours of leisure each week. Technology has made chores faster, communication easier, and information more accessible. So why does it feel like we’re busier than ever?
The answer lies not in the clock, but in our minds and our culture. Our sense of time poverty is shaped by more than just our schedules. It’s a psychological and societal phenomenon. We’re conditioned to value productivity, to measure our worth by how much we accomplish, and to compare ourselves to others who seem to be doing even more. The result?
This epidemic has real consequences. Time poverty is linked to increased stress, poor health, and even higher rates of cardiovascular disease. It costs billions in lost productivity and healthcare expenses every year. Organizations suffer when employees are overwhelmed, and families struggle to connect when everyone is always 'too busy.'
But here’s the hopeful part: time poverty is not inevitable. By understanding its roots, we can begin to reclaim our time and our happiness. As we move forward, we’ll uncover the traps that keep us stuck and the choices that can set us free. Next, let’s explore the subtle snares—those hidden habits and cultural forces—that quietly steal our hours and joy.
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Discover the hidden forces making us feel time-starved, and the first steps to reclaiming your hours.
Read articleUnmasking the daily habits and cultural forces that quietly steal your joy—and what you can do about them.
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