
Erica Keswin
A practical guide to building authentic, human-centered workplaces that drive business success through connection, values, and well-being.
JetBlue’s employee training is called 'Drinking the Blue Juice,' emphasizing company values.
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Section 1
9 Sections
In the fast-paced world of business, where technology often dominates, the true heartbeat of a thriving workplace lies in authenticity. Imagine walking into a company where every person not only knows but lives the core values that define the organization.
Authenticity means showing your true self, and this extends beyond employees to the brand's voice. When companies tell genuine stories — personal, professional, and brand narratives — they breathe life into their culture. These stories create a virtuous cycle, encouraging others to share and connect. This approach is far more powerful than scripted interactions; it’s about real people, real moments, and real emotions.
Empowering employees to be brand ambassadors means trusting them to make decisions with their authentic voice. When employees are recognized for living the company’s values, it reinforces what it means to be part of the culture. Stories abound of employees who go the extra mile, not because they were told to, but because they care deeply. This genuine care uplifts customers and colleagues alike, creating a ripple effect of positivity and loyalty.
Consider the power of a simple phrase, a pact among colleagues to be honest and kind simultaneously. It’s these human moments that build trust and credibility, making the workplace feel less like a machine and more like a community.
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