
Barry Nalebuff
A principled, practical guide to negotiation focusing on fairly splitting the true value created through cooperation—the negotiation pie.
The concept of splitting the negotiation pie traces back to a 2,000-year-old Babylonian Talmud case.
Section 1
7 Sections
Imagine sitting at a table with a delicious pizza, freshly baked and sliced into twelve pieces. Two people, each hungry, must decide how to share it. But what if the real question isn’t how to split the whole pizza, but rather how to share the extra slices created by agreeing to share at all?
Consider two negotiators, Alice and Bob, who can get 4 and 2 slices respectively if they fail to agree, but together can enjoy the full 12 slices. The pie is not the whole pizza but the 6 slices they gain by cooperating.
Many misunderstandings arise because negotiators focus on the total resources, or mistakenly use proportional splits based on fallback or size. These approaches often lead to unfair outcomes and failed negotiations.
By embracing this perspective, parties can move beyond positional bargaining and adversarial posturing.
With this understanding, we are ready to explore how this pie concept applies not only to dividing gains but also to sharing costs, a challenge that often feels even more contentious. Let’s move forward to see how splitting costs fairly follows the same logic and reveals surprising solutions.
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