
Rachel Botsman
An insightful exploration of how technology is transforming trust from traditional institutions to distributed networks, reshaping society and business.
Rachel Botsman’s TED talks on trust have been viewed over 3.5 million times.
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Section 1
8 Sections
Imagine standing at the edge of a vast unknown, a chasm stretching wide and deep before you. This gap represents the uncertainties we face every day—the unknown outcomes, the risks, and the vulnerability inherent in human interactions. Yet, there is a bridge spanning this divide, invisible yet powerful. This bridge is trust.
Trust is not a physical structure; it is not something tangible you can hold or see. Like love or happiness, trust is an intangible emotion, a social glue that binds relationships and enables cooperation. Without trust, society as we know it would grind to a halt. How could we share meals, buy groceries, or even get into a car with a stranger if we didn’t trust in some measure that things would go right?
Throughout history, humanity has taken remarkable trust leaps. Consider the moment when societies moved from bartering goods—chickens for pots—to using paper money. Suddenly, people had to trust that these flimsy pieces of paper held real value and that the institutions backing them would maintain that value. This leap was not trivial; it required a profound shift in collective confidence. Similarly, long-distance trade expanded when merchants devised reputation systems and social networks to ensure agents in far-off lands acted honestly.
Trust is deeply contextual. We trust family and friends differently than we trust institutions or strangers. Yet, the essence remains the same: trust fills the gap between what we know and what we must accept as uncertain. It enables us to be vulnerable, to take risks, and to believe in positive outcomes despite no guarantees.
This understanding of trust sets the stage for exploring how technology today is reshaping trust, enabling us to connect with strangers through digital platforms, and challenging traditional institutions. But before we dive into the crisis of institutional trust, let us first appreciate the foundational role trust plays in human progress and innovation.
As we move forward, remember that trust is not lost; it transforms. It is the bridge that carries us over the unknown, lighting the way to new possibilities.
What is the core definition of trust according to this section?
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Trust allows us to navigate uncertainty by creating a confident relationship with what we cannot fully predict.
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Discover the invisible force that connects us all and drives innovation, relationships, and society forward.
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